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Baldwin Pianos are a musical legacy that for over a century, continues to live on. Each piano that carries the name Baldwin, is a piece of that legacy which has contributed to American piano history and manufacturing.
Company History
The company was founded by Dwight Hamilton Baldwin in Cincinnati, Ohio in 1862. Also known as D.H. Baldwin, the name has always been one of the most widely renowned names in the American piano industry and history.
Company History
The company was founded by Dwight Hamilton Baldwin in Cincinnati, Ohio in 1862. Also known as D.H. Baldwin, the name has always been one of the most widely renowned names in the American piano industry and history.
The company originally began as a retail enterprise, who sold Steinway and Chickering pianos. They began manufacturing their own pianos in 1889, as 'D.H. Baldwin & Co.' In 1903, shortly after the founder's death, the name became the Baldwin Piano & Organ Co.
Baldwin also manufactured pianos under the names Acrosonic, Chickering, Ellington, Franke, Hamilton, Howard, Kremlin, Manualo, Modello, Monarch, St. Regis, Sargent, Schroeder, Valley Gem, Winton, and Wurlitzer.
Recognition and Design
In 1904, the Baldwin piano was awarded the Grand Prize at the Louisiana Purchase Exposition, St. Louis, Mo., and another Grand Prize was also awarded to the Baldwin pianos and Manualos at the Anglo-American Exposition, London, 1914.
The Baldwin piano is recognized as a universal favorite between the leading operatic artists and virtuosos of the pianoforte.
In 1904, the Baldwin piano was awarded the Grand Prize at the Louisiana Purchase Exposition, St. Louis, Mo., and another Grand Prize was also awarded to the Baldwin pianos and Manualos at the Anglo-American Exposition, London, 1914.
The Baldwin piano is recognized as a universal favorite between the leading operatic artists and virtuosos of the pianoforte.
The Baldwin Grand Piano, which was designed, manufactured and guaranteed by the Baldwin Company in Loveland, Ohio, is exclusively enjoyed by top tier of artists in all areas of musical expression – ranging from pianists, composers, conductors, singers, and instrumentalists - as well as outstanding symphony orchestras all over the globe.
Baldwin Pianos:
Modern Times
Baldwin purchased the Wurlitzer and Chickering names in 1988, but in 2008, both names ceased production. Samick (Korea) manufactured pianos with the DH Baldwin name in the 1980s, as pianos were purchased by Baldwin and sold through Baldwin dealers.
Around the decade of the 1990’s, the company was sold and relocated to Arkansas and Missouri. Today, Baldwin is owned by the famous Gibson Guitar Company (in 2001).
The following brands have been in use or are in development by Gibson, since 2003: A.B. Chase, Aeolian, Ampico, DH Baldwin (built in Arkansas since 2004, discontinued in 2008), Cable, Ellington (2003, made in China), Hamilton, Howard grand pianos, Ivers & Pond, J & C Fischer, Kranich & Bach, Monarch, Mozart, Pianola, Pianovelle, Sargent.
In 2006/2007, Gibson purchased the Dongbei Piano Group, the third biggest Chinese piano maker in the world.
In 2008, Baldwin moved all production of pianos to factories in China (owned by Gibson Guitars, Nashville, TN). Pianos are manufactured there for the US market, the Chinese domestic market, and other international piano markets.
Baldwin ceased piano production at its only remaining U.S. factory in Trumann, Arkansas in December 2008. This facility remains open as a US distribution and service center.
Without any doubt and dispute, from the nine-foot concert grand to the five feet, two inch baby grand, every Baldwin piano demonstrates the most modern ideas of acoustical science and piano making; its manufacture is precision engineered, which gives each instrument the highest degree of excellence. Any Baldwin made piano is worth the time, money and energy to rebuild or refurbish.
Find the age of your Baldwin piano using the serial number chart found below.
1890 - 1100 1895 - 6000 1900 - 10400 1905 - 12300 1910 - 16400 1915 - 24000 1920 - 35800 1925 - 48000 1930 - 63000 1935 - 74600 1940 - 88700 1943 - 102000 1948 - 105000 1950 - 110243 1955 - 128167 1960 - 145002 1961 - 148635 1962 - 152706 1963 - 156591 1964 - 160868 1965 - 165701 1967 - 175821 1968 - 179702 1969 - 184661 1970 - 190028 1971 - 192401 1972 - 195485 1973 - 199649 1974 - 204113 1975 - 208742 1976 - 213470 1977 - 217853 1979 - 228858 1980 - 236654 1981 - 242984 1982 - 248306 1983 - 253274 1984 - 257293 1985 - 262256 1986 - 266329 1987 - 270416 1988 - 278556 1989 - 284228 1990 - 290656 1991 - 293772 1992 - 301774 1993 - 305110 1994 - 310000 1995 - 313000 1996 - 316000 2000 - 366583 2001 - 377023 2002 - 380584 2005 - 383836 2006 - 384472 2008 - 386496 | Baldwin vertical pianos, serial numbers: Models up to 42' tall 1984 - 1343955 1989 - 1453070 1994 - 1521569 1999 - 1556889 2005 - 1575074 2008 - 1577265 Vertical piano serial numbers: Model 248A Pro, 48' tall 1990 - 427993 1991 - 435212 1992 - 440915 1993 - 445623 1994 - See numbers below Baldwin vertical pianos 44' tall and up: Models 6000, 5050, 248 (after 1993), 243 1984 - 387119 1989 - 416254 1994 - 450198 1999 - 474091 2004 - 485396 2008 - 486686 Baldwin Acrosonic serial numbers 1895 - 2000 1900 - 9000 1905 - 31000 1910 - 57000 1915 - 83000 1920 - 127000 1925 - 172000 1930 - 217000 1935 - 251000 1940 - 304000 1946 - 365000 1947 - 385000 1950 - 450300 1955 - 559490 1960 - 679844 1965 - 784017 1970 - 912986 1975 - 1035719 1980 - 1220374 1985 - 1365505 1990 - 1470443 1995 - 1529416 2000 - 1563029 2005 - 1575074 2008 - 1577265 |
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Private | |
Industry | Musical instruments |
---|---|
Founded | 1857; 163 years ago |
Founder | Dwight Hamilton Baldwin |
Headquarters | Trumann, Arkansas[1] , |
Key people | James Curleigh (President & CEO) |
Products | Pianos |
Subsidiaries | Wurlitzer |
Website | baldwinpiano.com |
The Baldwin Piano Company is an American piano brand. It was once the largest US-based manufacturer of keyboard instruments and known by the slogan, 'America's Favorite Piano'. It ceased most domestic production in December 2008, moving its total production to China. A former subsidiary of Gibson,[3] Baldwin is one of the top 10 largest American manufacturers of musical instruments. Current pianos only display the 'Baldwin' name and brand with all of the formerly American made upright models being made in Baldwin's Chinese factory.[4][5]
History[edit]
The company traces its origins back to 1857, when Dwight Hamilton Baldwin began teaching piano, organ, and violin in Cincinnati, Ohio. In 1862, Baldwin started a Decker Brothers piano dealership and, in 1866, hired Lucien Wulsin as a clerk. Wulsin became a partner in the dealership, by then known as D.H. Baldwin & Company, in 1873, and, under his leadership, the Baldwin Company became the largest piano dealer in the Midwestern United States by the 1890s.
In 1889–1890, Baldwin vowed to build 'the best piano that could be built'[6] and subsequently formed two production companies: Hamilton Organ, which built reed organs, and the Baldwin Piano Company, which made pianos. The company's first piano, an upright, began selling in 1891. The company introduced its first grand piano in 1895.
A 1905 Baldwin ad.
A Baldwin Hamilton manufactured in 1968.
Baldwin died in 1899 and left the vast majority of his estate to fund missionary causes. Wulsin ultimately purchased Baldwin's estate and continued the company's shift from retail to manufacturing. The company won its first major award in 1900, when their model 112 won the Grand Prix at the Exposition Universelle in Paris, the first American manufactured piano to win such an award. Baldwin-manufactured pianos also won top awards at the Louisiana Purchase Exposition and the 1914 Anglo-American Exposition. By 1913, business had become brisk, with Baldwin exporting to thirty-two countries in addition to having retailers throughout the United States.
Baldwin, like many other manufacturers, began building player pianos in the 1920s. A piano factory was constructed in Cincinnati, Ohio. The models became unpopular by the end of the 1920s, which, coupled with the beginning of the Great Depression, could have spelled disaster for Baldwin. However, the company's president, Lucien Wulsin II, had created a large reserve fund for such situations, and Baldwin was able to ride out the market downturn.
During World War II, the US War Production Board ordered the cessation of all US piano manufacturing so that the factories could be used for the US war effort. Baldwin factories were used to manufacture plywood airplane components for various aircraft such as the Aeronca PT-23 trainer and the stillborn Curtiss-Wright C-76 Caravan cargo aircraft. While the employment of wood components in military aircraft could by no means be considered a resounding success, lessons learned in constructing plywood aircraft wings ultimately assisted in Baldwin's development of its 21-ply maple pinblock design used in its postwar piano models.
After the war ended, Baldwin resumed selling pianos, and by 1953 the company had doubled production figures from prewar levels. In 1946, Baldwin introduced its first electronic organ (developed in 1941),[7] which became so successful that the company changed its name to the Baldwin Piano & Organ Company. In 1961, Lucien Wulsin III became president. By 1963, the company had acquired C. Bechstein Pianofortefabrik and remained its owner until 1986. In 1959, Baldwin constructed a new piano manufacturing plant in Conway, Arkansas, originally to manufacture upright pianos: by 1973, the company had built 1,000,000 upright pianos. In 1961 Baldwin constructed a new piano factory in Greenwood Mississippi. Subsequently production of upright pianos was moved from Cincinnati, Ohio to Greenwood.
The company next attempted to capitalize on the growth of pop music. After an unsuccessful bid to buy Fender Musical Instruments Corporation, Baldwin bought Burns of London in 1965 for $380,000, and began selling the guitars through the company's piano retail outlets. During this time period, Baldwin engineer Robert C. Scherer developed the Prismatone pickup for nylon string guitars.[8] Unaccustomed to marketing guitars, the Baldwin stores failed to interest many guitar buyers, and sales proved disappointing.[9] In 1967, Baldwin also bought Gretsch guitars, which had its own experienced guitar sales force and a distribution network of authorized retail outlets. However, Fender and Gibson continued to dominate, and sales did not reach expected levels. The Gretsch guitar operation was sold back to the Gretsch family in 1989.
Throughout the 1970s, the company undertook a significant bid to diversify into financial services. Under the leadership of Morley P. Thompson, Baldwin bought dozens of firms and by the early 1980s owned over 200 savings and loan institutions, insurance companies and investment firms, including MGIC Investment Corporation. The company changed its name to Baldwin-United in 1977 after a merger with United Corp.[10] In 1980, the company opened a new piano manufacturing facility in Trumann, Arkansas.[11] By 1982, however, the piano business contributed only three percent of Baldwin's $3.6 billion revenues. Meanwhile, the company had taken on significant debt to finance its acquisitions and new facilities, and was finding it increasingly difficult to meet its loan obligations. In 1983, the holding company and several of its subsidiaries were forced into bankruptcy with a total debt of over $9 billion—at that time, the largest bankruptcy ever. However, the piano business was not part of the bankruptcy.[12]
During bankruptcy proceedings in 1984, the Baldwin piano business was sold to its management.[13] The new company went public in 1986 as the Baldwin Piano and Organ Company[14] and moved its headquarters to Loveland, Ohio.[15]
However, difficulties continued as demographic changes and foreign competition slowed sales of keyboard instruments. The company responded by acquiring Wurlitzer to increase market share and by moving manufacturing overseas to reduce production costs.[16] In 1998, the company moved its headquarters from Loveland to nearby Deerfield Township.[15][17] Throughout the 1990s, the company's fortunes improved, and by 1998, the company's 270 employees at its Conway, Arkansas facility were building 2,200 grand pianos a year. However, in 2001, Baldwin was again facing difficulties, and filed for bankruptcy once again, when the company was bought by Gibson Guitar Corporation.[18] In 2005, the company laid off some workers from its Trumann, Arkansas manufacturing plant while undergoing restructuring.[11]
The company, now a subsidiary of Gibson Guitar Corporation, has manufactured instruments under the Baldwin, Chickering, Wurlitzer, Hamilton, and Howard names. Baldwin has bought two piano factories in China in which they are manufacturing grand and vertical pianos. Recreations of the former US built verticals are built at its factory in Zhongshan, China. These include the Baldwin Hamilton studio models B243 and B247 which are the most popular school pianos ever built.[19] The much larger factory in Dongbei is not building pianos at this time. Baldwin grand pianos are being built to Baldwin specification by Parsons Music, China.[1] All new pianos are being sold under the Baldwin name and not Wurlitzer, Hamilton or Chickering.[19]
Baldwin stopped manufacturing new pianos at its Trumann, Arkansas factory in December, 2008. They retained a small staff to build custom grands and to finish numerous artist grands which are ordered.[5] As of October, 2018 the factory in Trumann, AR has been closed and remaining inventory disposed of[20]..
Notable performers[edit]
Evanescence's Amy Lee performing in 2011
Many distinguished musicians have chosen to compose, perform and record using Baldwin pianos, including the pianists Walter Gieseking, Claudio Arrau, Jorge Bolet, Morton Estrin, Margaret Baxtresser (née Barthel), Earl Wild and José Iturbi and the composers Aaron Copland, Philip Glass, Igor Stravinsky, Béla Bartók, Stephen Sondheim, Leonard Bernstein, Lukas Foss, André Previn, and John Williams. Baldwin pianos have been used by popular entertainers including Ray Charles, Liberace, Richard Carpenter, Michael Feinstein, Billy Joel, Cat Stevens, and Carly Simon, and jazz pianists Dave Brubeck, George Shearing and Dick Hyman. Amy Lee, the lead vocalist, pianist and keyboardist of Evanescence also uses this brand in most of her compositions, recordings and live performances. A Baldwin piano was seen nightly being played by Paul Shaffer on the Late Show with David Letterman. Baldwin was the official piano of the television show Glee. Marian McPartland's long-running radio show Piano Jazz was hosted by Baldwin.[21] Baldwin was second only to Steinway in its artist and symphony roster.
See also[edit]
- Moody Amplifiers, the Australian importer of Baldwin pianos in the 1970s
Bibliography[edit]
- Crombie, David. Piano: Evolution, Design, and Performance. Barnes and Noble, 2000. First printed by Balafon Books, Great Britain, 1995. (ISBN0-7607-2026-6)
- Baldwin Piano & Organ CompanyEncyclopedia of Company Histories. Answers.com. Accessed March 1, 2007.
References[edit]
- ^The Baldwin Story at Taylor Music.com
- ^For distribution. Baldwin pianos are manufactured in China.
- ^La marca de guitarras Gibson se declara en bancarrota by Oscar Adame on Warp.la, 20 Feb 2018
- ^http://www.musictrades.com/top100.html
- ^ ab'Baldwin ceases production, lays off workers'. Trumann Democrat. December 8, 2008. Archived from the original on 2012-03-19. Retrieved 2009-02-11.
- ^'Baldwin Pianos'. Baldwin Piano. Retrieved 2014-03-11.
- ^Hans-Joachim Braun (1982). 'Music Engineers. The Remarkable Career of Winston E. Kock, Electronic Organ Designer and NASA Chief of Electronics'(PDF). CHE2004 of IEEE.Cite journal requires
|journal=
(help) - ^'Robert C. Scherer Prismatone inventor'. Retrieved 2014-11-14.
- ^Gjörde, Per (2001). Pearls and Crazy Diamonds. Göteborg, Sweden: Addit Information AB. pp. 35–37.
- ^Baldwin Piano & Organ Company History fundinguniverse.com
- ^ abKAIT8 News, Jan. 7, 2005, 'Trumann Piano Plant Lays Off Workers While Undergoing Restructuring'Archived 2009-02-21 at the Wayback Machine,
- ^Baldwin, A Casualty Of Fast Expansion, Files For Bankruptcy New York Times September 27, 1983
- ^'G.E. Credit Signs Deal With Baldwin'. The New York Times. June 19, 1984. Retrieved 2007-12-17.
- ^Rothstein, Eward (September 27, 1987). 'For the Piano, Chords of Change'. The New York Times. Retrieved 2007-12-15.
- ^ abOsborne, William (2004). Music in Ohio. Kent State University Press. p. 492. ISBN0-87338-775-9 – via Google Books.
In November 1998 its headquarters had been relocated a bit further north in suburbia, abandoning the location in Loveland it had occupied since 1986 in favor of an office park in Deerfield Township.
- ^'COMPANY NEWS; Wurlitzer Sale To Baldwin'. The New York Times (Reuters). The New York Times Company. 1987-12-24. Retrieved 2008-10-25.
- ^'Baldwin to move headquarters'. Cincinnati Business Courier. American City Business Journals. August 24, 1998. Retrieved April 1, 2018.
- ^'Gibson Guitar to Buy Baldwin Piano'. Los Angeles Times. Tribune Company. 2001-11-02. p. C2. Retrieved 2008-10-25.
- ^ abFine, Larry (2016). Acoustic and Digital Piano Buyer. Brookside Press. p. 168. ISBN978-192914543-0. Archived from the original on 2016-11-29. Retrieved 2017-01-08.
- ^Jean-Pierre Thiollet, 88 notes pour piano solo, Neva Editions, 2015, p.135. ISBN978-2-3505-5192-0
- ^'Marian McPartland's Storied Life, Told 'In Good Time''. Weekend Edition. August 17, 2012. 10:58 minutes in. NPR.
External links[edit]
Wikimedia Commons has media related to Baldwin Piano Company. |
- Morley Thompson Interview NAMM Oral History Library (2003)
- Lucien Wulsin Interview NAMM Oral History Library (2005)
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